Penguin Random House
South Africa
South Africa
Project Introduction
This project involved the responsive redesign of the Penguin Random House (South Africa) website whilst reimagining the company as a Business-to-Customer (BC) entity rather than a Business-to-Business (BB) entity.
Penguin Random House, currently standing with a BB business model, may provide problems to individual consumers who do not wish to purchase books in bulk for their own business' supply chains.
Information Architecture
A new sitemap provides a foundation for the website over multiple platforms; in this case: small, medium and large devices. The BB functionality remains even with the BC overhaul to the current content.
The proposed sitemap for Penguin Random House South Africa's responsive redesign
Grid System
Penguin Book covers were once strictly designed according to the 'Marber Grid.' That grid has been reintroduced in the underlying grid system for each viewport scale of the site — margins, columns, and gutters.
A grid system developed through spacing sizes found in the Marber Grid
Type Specifications
The Marber Grid was developed using the Fibonacci sequence and its spiral. The same steps of the sequence have been used in the typeface hierarchy. Headers may appear large, though the word count in headers has been reduced as compensation.
Component Libraries
Customer Journeys
Website Exploration
Thank You For Your Time!
References
The majority of textual content and imagery belong to Penguin Random House South Africa at https://www.penguinrandomhouse.co.za/. Icons used are from the Icons 4 Design plugin on Adobe Xd.
